Strategic and Creative Event Production for Organizations and Nonprofits
What’s your message, and who needs to hear it? What should they do once they have?
Events are a meaningful way to bring your message alive for your audiences, but they can be a real lift to produce. It’s also easy to get lost in the details before you’ve fully articulated why you need the event in the first place and what you need to accomplish. My primary goal for our work together is to shift the lift from your shoulders to mine, providing a clear rationale and strategy for every event.
Event Production Packages for Organizations Ready to Make an Impact
I offer four unique packages for organizations, looking at your needs through a strategic lens to tune in and turn on your audiences. Then, I leverage the everyday media and culture around us to amplify your ideas. These tactics are rooted in deep, deep strategy and maybe a little UFO magic.
The Concept:
Event Strategy and Conceptualization
The right event can move the cause you care about off the page and into life.
We will kick off our time together with a strategy session to outline your primary goals for the event and tailor messages to reach your audiences. I will help you clarify who you are, how you define success, who you need from your audience, and the right time to launch.
I’ll also review and work with your messengers, since they are the ones who will build excitement and momentum for your event.
From there, I will develop three concepts for your event, ranging in size and scope based on what we identify in our strategy work together.
The Concept package includes:
Background research
Two-Hour Strategy Session
Concept Memo including
Three concepts, including names
Basic research on field/competitors
Criteria for selecting the concept
Pricing:
The Concept package starts at $5,000, depending on your event size and scope.
The Plan:
Support for Event Budgeting, Timeline, and Task Management
Every successful project starts with a well-planned outline.
That includes knowing your expenses and who you will need to hire. Once your idea is set, the next step is to develop a budget and plot your action steps on a timeline. This includes initial outreach to all vendors for both estimates and availability. A detailed timeline helps you stay organized, allocate tasks, and track progress, ensuring each phase of your project moves forward smoothly and efficiently.
The Plan package includes:
Background research
Two to four planning meetings
Plan Memo including
Draft Budget
Overall Timeline
Milestone targets
Pricing:
The Plan package starts at $5,000, depending on your event size and scope.
The Promotion:
Event Promotion and Audience Outreach
Finally, if you need help with event promotion and audience outreach, I can do that too.
The Promotion package includes:
Background research
Audience ID
Field Analysis
Promotion Memo including
Targeted media list
Draft news release or announcement
Key audience messaging
Sample social media posts
Pricing:
The Promotion package starts at $5,000, depending on your event size and scope.
The Producer:
Full-Scale Event Production
The Producer package is exactly what it sounds like: I will produce your event, assembling the right team of experienced professionals based on your individual needs.
The Promotion package includes:
Comprehensive On-site Logistics
Budget Management
Timeline Development & Oversight
Registration & Checking
Vendor Contract Management
Digital Platform & Event App
Sponsor Outreach & Support
Volunteer & Staff Coordination
Safety Protocol
Post-Event Wrap
Pricing:
The Producer package starts at $25,000, depending on your event size and scope.
The events attracted thousands of women, generating enthusiasm, cultivating volunteers, and mobilizing voters to the polls.
“Claudette is a consummate community connector. She was instrumental in defeating an anti-affirmative-action initiative on the Colorado ballot by spearheading events featuring the iconic feminist Gloria Steinem. The events were strategically marketed and attracted thousands of women throughout the Denver-metro region, generating enthusiasm, cultivating volunteers for local nonprofits and mobilizing voters to the polls.”
—Rachel Chapareo, MPA
How We Work Together
Success begins with a clear understanding of your goals. Details and tactics matter, but they should always serve a broader strategic vision—and I’m passionate about balancing both.
Here’s what you can expect when we work together:
Step 1:
Every project begins with a complimentary 30-minute meeting to get to know you and clarify which package or combination of services will best support your goals.
Step 2:
Once you’ve selected a package, I’ll provide a brief proposal that defines the project scope and timeline and assemble a team tailored to your project's unique needs.
Step 3:
I’ll conduct in-depth research, reviewing internal documents, media coverage, websites, and social media to fully understand your issue. I will also analyze how your situation fits into the broader landscape and identify relevant opportunities on the horizon.
Went above and beyond to meet our needs, saved us money, and made sure we were in good hands.
“I hired Claudette to manage an important conference for my organization, and from start to finish, her rigor and attention to detail were impeccable. She is an expert in managing people, logistics, and time, and having her in my corner let me focus my attention on other things. She used ingenuity and innovation to go above and beyond to meet our needs, save us money, and make sure we were in good hands. Not only is Claudette an incredible producer, but she’s also got a big, kind heart.”
—Shanelle Matthews, Founder, Radical Communicators Network
Your event producer and strategist
I’m Claudette Silver. With more than 20 years of experience producing large-scale events and concerts, I offer a blend of big-picture vision and meticulous attention to detail.
My expertise spans every phase of event production—from concept development and venue selection to budget management, vendor coordination, and flawless on-site logistics. I partner with you to ensure your organization’s mission and message are seamlessly integrated into every aspect of your event, delivering an engaging and authentic experience for your audience.