About Claudette Silver, Your Strategic Event Producer
I believe that art and music can transform our ideas.
Imagine a home planet where all beings are fed, housed, and valued for their authentic selves. To get there, we need to alter some very basic systems and beliefs that have been considered normal for too long. I believe bringing people together for collective action is critical to building this world we all deserve.
I believe in magic. And Opus the penguin.
Success begins with a clear understanding of your goals. Details and tactics matter, but they should always serve a broader strategic vision—and I’m passionate about balancing both.
I was born in Gainesville, Florida, at the same hospital as Tom Petty—different rooms, different years. Maybe this is why I, too, was born a rebel.
When I was a kid, I was obsessed with the comic Bloom County. While parts of Opus’ story remained a mystery, one thing we knew for sure was that he was orphaned when his mother was kidnapped by Mary Kay Cosmetics.
I was a tween back then, and this was the first time I learned anything about animal testing. Later I’d find out there was a worldwide movement to abolish the archaic and cruel practices used by most cosmetic companies.
In the years since, we have made progress in creating alternatives. (Shout-out to groups like PETA and institutions like Johns Hopkins University Center for Alternatives to Animal Testing.) I will always be smitten with Opus for shaping my worldview and showing me the power of entertainment to influence beliefs and actions.
Our engagement with Claudette continues to inform our strategy and provides touchstones about how we move and grow.
“We worked with Claudette early in our organizational development. Claudette asked all the right questions, shaping not only our outward-facing communications but also our internal understanding of who we are. As a result, our engagement with Claudette continues to inform our strategy and provides touchstones about how we move and grow. The messaging tools that Claudette delivered are insightful, accessible, and are the go-to documents we use for the best language to communicate who we are to our funders, community stakeholders, and partners. We can't recommend working with her enough!”
—Kate Pett, Director, Thrive Asheville
Plan. Concoct. Produce. It’s what I do.
Silver Muse Productions is the culmination of more than two decades of my work in progressive activism and pop culture. I discovered my love of both in the late 1980s while a college student in Washington, D.C. (Thank you, 9:30 Club, Dischord Records, Positive Force, Food Not Bombs, Public Enemy, ACT UP, Amnesty International, etc.)
I produced my first concert at college: the Dead Milkmen. Now, whether developing the strategy for your campaign launch or managing logistics for your large-scale event, I help you inspire your audiences into action through the power of pop culture.
I have also worked with a wide range of artists and tours, including Moby, Kenny Chesney and Brandi Carlile; Coachella; the Clive Davis Pre-GRAMMY Gala; and several film and TV projects, including HBO’s Veep.
Since 2007, I have lived in and loved Asheville, NC.
At a crossroads in your activism? I also offer tarot readings to help you see the possible paths.